From Saturday 20th-27th June, Cannes plays host to Cannes Lions which is now its 62nd year. Here’s a few facts about the most popular global advertising festival:
1) Its premise took inspiration from Cannes Film Festival, which was founded in 1948. Cinema screen advertising contractors felt that their ads should be recognised too, and established the International Advertising Film Festival.
2) While Cannes Lions is now synonymous with this French Rivera town, the first festival in September 1956 was held in Venice, Italy before heading to Monte Carlo.
3) From 130 delegates in 1954, this year, 12,000 from 95 countries are expected to attend.
4) There have been over 37,000 entries and 1143 winners over the years. Have a look at the 2014 winners and get some inspiration here .
5) The awards are judged by global experts from each field. Submissions are in 16 categories, including the new Lions Health, which recognises the best in healthcare communications and Lions Innovation which recognises the relationship between technology, data and ideas (ahem).
6) The new two-day ‘festival within a festival’, Lions Innovation explores ‘the changing catalyst for creativity and celebrates the ground-breaking wok that’s leading the way.’ The awards recognise the relationship that exists between technology, data and ideas. As an ad-tech company we love the recognition of the value that ad-tech brings to creatives is happening.
7) Cannes encourages developing talent, where those 28 and under are encouraged to run in Young Lions. Teams are challenged to complete real brief from a charity at the Festival which is then assessed by Cannes Lions Juries.
8) Lions are committed to highlighting the talent of creative women in the industry. Women represent around 30% of the speakers and 31.5% of judging panels at Cannes this year, which Philip Thomas, Lions Festivals CEO states is ‘not the 50% we all wish to see, but we’re committed to seeing the scales equalling out’.
9) Reflecting the diversity of Cannes, speakers this year include Marilyn Manson (Musician), Dr Itiel Dror (Cognitive Neuroscientist, UCL), Monica Lewinsky (Social activist, writer, public speaker) and Kim Kardashian West (Entrepreneur) to name just a few.
10) It’s not all work and no play. Lions has a rep for its parties, with Sir Martin Sorrell saying that Cannes is about getting ‘away a little bit from the hurly burly’ and have ‘fun’. A list of official parties can be found here, and we’re hosting some too!
11) Finally, Teads will be at Cannes for the entire event. With panels, parties and networking opportunities, find our RSVP site and register your interest.