Being the new kid in town can feel freaky at first, but Teads’ integration in the US market has been rapid, seamless, and pure fun.
Since stepping ashore, our fast-growing company has opened offices in New York City, Los Angeles and Chicago. We’ve hosted exclusive video ad tech conferences for experts and executives alike, presented disruptive solutions to industry press, and taken on the most influential talent as our own.
This past October, we rebranded Ebuzzing & Teads under one unifying name, Teads. Quite the shift away from our original nomenclature, we celebrated the news with an epic launch party at NY’s LAVO nightclub, DJ’d by Rev Run & DJ Ruckus.
Perhaps most importantly was the rise and quick embrace of our inRead solution, which elegantly places video advertisements at the heart of premium editorial content. Thrilled by the opportunity to monetize their sites, publishers throughout North America were happy to adopt the technology. Advertisers were pleased to work with inRead as well, especially given its cost-per-completed-view (CPCV) payment model and 100% viewability rate.
We recently acknowledged our success in the US by publically proclaiming our newly sealed partnerships with the nation’s leading publications, like The Washington Post, Forbes, Reuters, Slate, The Street, and SheKnows. According to comScore, Teads’ platform and services can now reach 78 percent of total U.S. monthly unique users.
All of our tireless efforts accumulated to the debut of our Video Publishers’ Summit, which was held at New York City’s Waldorf Astoria on Wednesday morning, December 10th. The event featured panel discussions and fireside chats about video viewability, programmatic platforms, and branded video distribution.
Though we’re happy to say that we’ve come pretty far in just twelve months, we’re not the type to just kick up our heels after a long day’s work. Just wait. There are more things to come from Teads in the US – we hope you’re just as excited for 2015 as we are