‘I’d like to thank the Academy…’ but what about the Public? OSCARS 2015

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2014 proved a rich year for the movie industry, with the Academy facing some tough decisions in the lead up to this years’ Academy Awards.

We used Teads’ innovative analytics platform to analyse the Twitter response, US opening box office figures, Facebook fanpage likes, and YouTube trailer views for 2014’s top motion pictures to see whether the Oscar’s nominees were really favourites among the general public.

 

Best Picture

Moviegoers and the Academy alike were spoilt for choice for movies last year, but opinion on which film was deserving of the ultimate award differs between the general public and Academy members. According to Teads’ research, Oscar nominees ‘The Imitation Game’, ‘Birdman’, and ‘Whiplash’ were not deemed award-winning by the general public, while ‘Interstellar’, WW2 drama ‘Unbroken’, and the movie adaptation of Gillian Flynn’s ‘Gone Girl’ were firm favourite’s for Best Picture among film fans.

Quitting the #Oscars if #Interstellar doesn’t get at least a Best Director, Actor, *Original* Score, Editing, or Picture nom. #Interstellar @LogendraNaidoo

With over 17 million Youtube views, ‘Interstellar’ ranks as our top people’s choice for ‘Best Picture’. As well receiving numerous positive tweets, Christopher Nolan’s gripping sci-fi epic has triumphed all other motion pictures on Facebook, raking in 1 million Facebook likes and securing a phenomenal $47.5 million for their US box office opening weekend figures. Our highest ranked official nominee is to ‘Boyhood’ but the question remains whether the Academy shares the fans’ opinion or whether others which ranked lower in our analysis, such as ‘Birdman’ and ‘The Grand Budapest Hotel’ will win on the night.

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Best Director

This year we’ve seen a multitude of real life events shared through cinematic storytelling. Without the hard work of the directors it would have been impossible to take these poignant messages to the big screen.

Most popular among movie fans were directors Ava DuVernay and Angelina Jolie, both of whom received buzz for the Civil Rights narrative ‘Selma’ and moving WW2 drama ‘Unbroken’ respectively. In the Oscars’ long history, only four women have ever been nominated for Best Director and only one has ever taken the prize home. The Academy judges clearly disagreed with the public, as neither lady received a nomination.

12 years in production, Richard Linklater’s ‘Boyhood’ has been nominated by both the Academy and the public. Some described the film as “yet another masterpiece” from Linklater, 66% of tweets about the nominated directors were positive remarks about Linklater, emphasising his popularity with the public.

Movie fans also agreed with the Academy’s decision to nominate Alejandro G. Inarritu (Birdman) yet we saw significantly less acclaim around Wes Anderson (‘The Grand Budapest Hotel’), Bennett Miller (‘Foxcatcher’) and Morten Tyldum (‘The Imitation Game’).

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Best Actor

When it comes to the Best Actor category, our People’s choices appeared to align closely with the Academy’s, with Eddie Redmayne ranking highest in public popularity for his portrayal of Stephen Hawking in ‘The Theory of Everything’.

One of the public’s strong contenders was Jake Gyllenhaal for ‘Nightcrawler’, with the following retweeted over 20 times in the day leading up to the official nomination announcements.

Best Actor: Jake Gyllenhaal is the one Oscar nomination I really want tomorrow. #Nightcrawler @JarretSays

The Academy instead included Bradley Cooper amongst their list of 2014’s leading male roles for ‘American Sniper’, ruling out Gyllenhaal. While Cooper received strong recognition from tweeters, many were disappointed to see Gyllenhaal out of the running after his gripping portrayal of nocturnal criminal Lou Bloom.

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Best Actress

A surprising entry into this year’s Oscar fold is Marion Cotillard for her performance in ‘Two Days, One Night’ particularly as Amy Adams (‘Big Eyes’) who recently won a Golden Globe and has received a BAFTA nomination was snubbed.

For the remaining three nominees, it seems the public and the Academy agree with the strong performances from Felicity Jones (‘The Theory of Everything’), Julianne Moore (‘Still Alice’), and Reese Witherspoon (‘Wild’).

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Our people’s choice top spot goes to Rosamund Pike for (‘Gone Girl’). After she missed out in the Golden Globes, many shared their disappointment online.

One tweeter stated: What? Rosamund Pike didn’t win Best Actress for Gone Girl. Heartbroken. #GoldenGlobes #GoldenGlobesOnVh1 really hope an oscar comes her way @anujmalhotra27

Pike also rises in our charts due to the popularity of Gone Girl’s YouTube trailer, strong opening weekend box office figures in the US of $37.5 million and positive tweets about the movie.

Rosmund Pike gives Bravura performance in Gone Girl, her best so far and will get her a nod at the Oscars for best actress category. @ FaysalMenzoor

Julianne Moore enters our charts due to Twitter discussions of her performance in ‘Still Alice’, as the film is yet to be released. Without box office figures, Moore’s performance review has been in the hands of industry insiders. However, as she received a BAFTA nomination and won a Golden Globe , there’s been a lot of Twitter talk around Moore’s portrayal of an Alzheimer’s sufferer.

As we keep monitoring data, tune in to find out whether The Academy will agree with the public once Hollywood rolls out the red carpet for the 87th Academy Awards on February 22nd 2015.

Our people’s choice top spot goes to Rosamund Pike for (‘Gone Girl’). After she missed out in the Golden Globes, many shared their disappointment online.

One tweeter stated:

What? Rosamund Pike didn’t win Best Actress for Gone Girl. Heartbroken. #GoldenGlobes #GoldenGlobesOnVh1 really hope an oscar comes her way @anujmalhotra27

Pike also rises in our charts due to the popularity of Gone Girl’s YouTube trailer, strong opening weekend box office figures in the US of $37.5 million and positive tweets about the movie.

Rosmund Pike gives Bravura performance in Gone Girl, her best so far and will get her a nod at the Oscars for best actress category. @ FaysalMenzoor

Julianne Moore enters our charts due to Twitter discussions of her performance in ‘Still Alice’, as the film is yet to be released. Without box office figures, Moore’s performance review has been in the hands of industry insiders. However, as she received a BAFTA nomination and won a Golden Globe , there’s been a lot of Twitter talk around Moore’s portrayal of an Alzheimer’s sufferer.

As we keep monitoring data, tune in to find out whether The Academy will agree with the public once Hollywood rolls out the red carpet for the 87th Academy Awards on February 22nd 2015.

Click here for part two of our Oscars analysis and here to download the full infographic.

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