Clean Advertising

The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand safety concerns and cluttered ad experiences. It’s not too late to take a stand and improve the advertising experience for consumers, advertisers, and publishers alike.

There are a few immediate steps the industry can take towards creating a better, cleaner advertising ecosystem: ensure viewability, demand brand safety and wipe out fraud.

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Require Brand Safety

Brand safety should be at the core of every campaign. Advertisers should have confidence that their ads are being displayed in high-quality, brand-safe environments.

At Teads, we use keyword filtering in order to ensure that advertisers ads are always placed within brand-safe environments.

Teads' viewability on completion

We go beyond ordinary viewability standards and ensure ads are always seen.

Teads’ 2 sec. in-view rate

70%

11.5% increase over
Moat industry benchmark

Teads’ completed views

84%

105% increase over
Moat industry benchmark

Source: Moat, 2017

Eliminate Fraud

Integrate with major third-party verifiers such as IAS, Moat and Double Verify to identify bots and ensure your ads are seen by real consumers.

Ad Fraud

<1%

Teads.tv

4%

RTB

4%

Publisher

4%

Network

6%

Mixed/Other

Source: DoubleVerify, 2018

Learn how you can promote a #cleanadvertising environment

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