Clean Advertising
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand safety concerns and cluttered ad experiences. It’s not too late to take a stand and improve the advertising experience for consumers, advertisers, and publishers alike.
There are a few immediate steps the industry can take towards creating a better, cleaner advertising ecosystem: ensure viewability, demand brand safety and wipe out fraud.
Require Brand Safety
Brand safety should be at the core of every campaign. Advertisers should have confidence that their ads are being displayed in high-quality, brand-safe environments.
At Teads, we use keyword filtering in order to ensure that advertisers ads are always placed within brand-safe environments.
Teads' Viewability On Completion
We go beyond ordinary viewability standards and ensure ads are always seen.
Teads’ 2 sec.
in-view rate
in-view rate
%
11.5% increase over Moat industry benchmark
Teads' viewability
on completion
on completion
%
105% increase over Moat industry benchmark
Source: Moat, 2017
Eliminate Fraud
Integrate with major third-party verifiers such as IAS, Moat and Double Verify to identify bots and ensure your ads are seen by real consumers.
Ad Fraud
<1%
4%
RTB
4%
Publisher
4%
Network
6%
Mixed/Other
Source: DoubleVerify, 2018
Learn how you can promote a #cleanadvertising environment
