Teads continues to make waves in the industry – raising $47 million in debt financing to expand to APAC, continuing to remain #1 on comScore’s Video Ad Ecosystem, and now launching new industry research which finds that outstream is only destined to grow.
Outstream formats offer brands access to video inventory which didn’t exist before. Teads’ inRead format inserts video ads into the core of editorial content generating premium video inventory at scale. Outstream has also made forced advertising a format of the past by providing users with the choice to opt-in.
Brands are continuing to invest more of their budgets into online video advertising and outstream formats are becoming the essential strategic component for their campaigns. In fact, 66% of brands believe outstream will grow over the next two years.
Featured in MediaPost, Teads’ latest research shows the huge growth in awareness and investment of outstream video advertising and why brands believe that outstream is better aligned to their overall campaign objectives & KPIs.
Outstream video advertising is uniquely positioned within the marketplace to experience accelerated growth. Born for mobile and designed for the user, find out why outstream is the new mainstream for video advertising.
Here are a few exciting insights from the research:
- 74% of brands increasing their investment in digital are aware of outstream
- Over 2 in 3 brand professionals who have heard of outstream did so in the last year
- 60% of brands increasing their digital investment agree outstream is better optimized for mobile than instream video ads