It’s that time of year again, Advertising Week! Every year, IAB MIXX kicks off this week with a two-day conference for advertising professionals.
This year it’s all about advertising’s new world order. Over the past year, there has been a shift in power away from advertisers to consumers. Consumers are downloading ad blockers due to intrusive ads leading advertisers to embrace alternative advertising formats, while publishers are being driven to put up paywalls. The industry is changing rapidly and we need to learn how to adapt to this new world.
On September 26-27th at the Crowne Plaza Hotel in Times Square, industry leaders and thinkers will share insights about the reinvention of media, platforms, creative, and business models.
Kurt Fulepp, Vice President, General Manager at News Digital, Time inc will join Teads’ President of US & Canada, Jim Daily, to discuss recent research findings that prove premium publishers offer advertisers a unique value achievable through social formats.
Join us on Day 2, September 27th, at 12:45PM in Room 406 as we unveil the power of premium editorial content. This is one session you don’t want to miss!
Interested in scheduling a meeting? Reach out to firstname.lastname@example.org