IAB Releases New Standard Ad Unit Portfolio

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Today, the Interactive Advertising Bureau (IAB) has released a finalized version of the new “IAB Standard Ad Unit Portfolio” featuring ads which allow for adjustable creative depending on the screen size and resolution capabilities. The portfolio integrates flexible ads that align with LEAN principles and includes ad guidelines for emerging formats such as virtual reality, emoji ad messaging, and 360-degree video. The ad portfolio aims to benefit both consumers and advertisers alike. The final release of the new ‘IAB Standard Ad Unit Portfolio’ is a reflection of the industry’s commitment to creating a user-friendly digital advertising experience.

Teads has worked closely with the IAB over the last year on the new standard ad unit portfolio and is excited to offer guidance on how best to create a clean advertising ecosystem while simultaneously respecting user experience. Teads has always placed great respect for the user at the heart of everything we do and is happy to see that the IAB is very much aligned in working to make advertising user-friendly and non-intrusive.

Over the past few months, Teads has taken a stance on the importance of creating a clean environment for the advertising industry and those working within it. To kick off this initiative, Teads has launched a brand-new clean advertising campaign focused on creating a fraud-free, brand-safe, viewable advertising marketplace and we will be rolling out more guidance on our vision for the future of the industry in the coming months.

In the meantime, click here to read the full press release from the IAB on the new ad portfolio.

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