New York, January 11, 2016 – Teads, the inventors of native video advertising and a global monetization platform for publishers, today announced a partnership with Mashable, the leading media company for the digital generation, to serve as its preferred native video advertising provider.
By working with Teads, Mashable, which reaches 45 million monthly unique visitors, will help to increase its on site video viewability for advertisers.
Teads will be a provider for native video advertising with its flagship inRead format, which places video advertising within editorial content while the video is visible. Teads’ inRead format guarantees high viewability rates and gives the power of choice to the user by allowing them to skip the video if they don’t want to watch it.
The news comes as the number of brands launching video advertising campaigns surges and publishers seek to create new video ad inventory to fulfil the demand.
In addition to Mashable, Teads’ global premium publisher platform includes Forbes, Slate, Bonnier Corp, The Guardian, The Telegraph, and Nikkei, amongst many others.
A Mashable spokesperson said, “We continue to see a huge increase in advertisers looking to run video natively across our site and think Teads is uniquely positioned to help us meet this demand. We were drawn to Teads’ inRead format because it doesn’t compromise the user experience and we think it will be well received by our advertising partners.”
Jim Daily, Teads’ President for U.S. and Canada, said, “We know that users don’t want to be interrupted by intrusive video advertising when they’re reading their favorite content online and with Teads’ inRead, Mashable will be able to maximize video inventory while also respecting its readers. We’re extremely excited to be working with such a prestigious publisher as Mashable and look forward to helping them bolster their video efforts.”
Teads, founded in 2011, is the inventor of native video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.
Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.
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