Teads’ Female Emerging Leaders: Karen Moreno

Women-Teads

The next Emerging Leader of the day is Karen Moreno, of the LatAm Sales team. Congratulations Karen and all of your hard work!

1. Tell us about your journey to, and within, Teads  

I began my career in the media industry working for News Corporation, one of the largest media groups in the world at the time. After 5 years, I left to join a small French video start-up company that was expanding in Latin America that barely anybody in the market knew about.

Leaving the comfort and security of working for a large, well-established corporation and well-known name in the media industry would be a huge step. I understood the challenges of the digital media industry and was aware of the growing demand for video advertising in Latin America specifically. Based on that, I joined the LATAM team as their first Sales Manager. At the time, we were a team of 5 people who believed passionately in the innovative solutions we were bringing to the market. I was inspired by our approach, the company culture, and I knew an exciting journey was beginning. In less than a year of operation, we made Teads (Ebuzzing at the time) the hottest video advertising company in Latin America.

Fast forward: 4 years of working at Teads and I can affirm that my journey has been more successful than I ever imagined. It has been a great entrepreneurial experience. Within 15 months of being hired, I was promoted to Account Director, 13 months later I was given the opportunity to become Sales Director for Miami, Colombia, and Central America. I have had the opportunity to start sales operations in different markets, bring on board new talent, and lead a team of 5 top notch salespeople who have been crucial in the successful growth of our market. It has been incredibly rewarding to help people who are starting a new journey at Teads.

2. What does being an emerging leader mean to you?

It is very gratifying to be recognized for my contributions at Teads. I always strive to make sure to have a positive impact on my team’s performance, professional growth, and personal development. My main responsibility as a leader is to collaborate with my team so they can reach their goals, often through innovative methods.

True leaders respect, coach, support, motivate, and understand the strengths and weaknesses of the team they lead. All of that while creating an environment that fosters teamwork, collaboration, and mutual respect.

3. What woman inspires you and why?

If I am forced to choose one, I would have to say, Julissa Arce, an author, business-woman, immigrant rights and social justice advocate. She is the co-founder and chairman of the Ascend Educational Fund, a college scholarship, and mentorship program that assists immigrant students. Julissa accomplished much of her success while being an undocumented person in the United States.

As a fellow immigrant to the U.S.A., who was also undocumented at one time, Julissa’s career serves as a reminder that my grandest dreams and goals are achievable. She is evidence that perseverance, determination, and empowerment are key drivers for success in life.

4. If you could go back and give your teenage self advice for the future, what would it be?  

Don’t be afraid to take risks. Don’t be afraid to fail. Every failure is a learning lesson and a step closer to your goals and dreams in life.

5. What is the most memorable piece of advice you ever received?

Always stay true to yourself. Think of negativity as noise and make your work speak for itself.

6.Within the next year, what do you wish to accomplish?  

In my professional life, I want to put into action a leadership development plan that will help to strengthen my team and help them master their sales skills. I want 100% of my team to successfully meet or surpass their sales goals.

In my personal life, I am working on financial planning for my future, furthering my knowledge about personal investing, and continue traveling to new places around the world.

7.What is your biggest wish/hope for the next generation of successful women?

I wish for equality of gender and career opportunities. I wish for the next generations to believe in themselves, work hard for their dreams, embrace ambition, and think and act entrepreneurially.

The next Emerging Leader of the day is Karen Moreno, of the LatAm Sales team. Congratulations Karen and all of your hard work!

1. Tell us about your journey to, and within, Teads  

I began my career in the media industry working for News Corporation, one of the largest media groups in the world at the time. After 5 years, I left to join a small French video start-up company that was expanding in Latin America that barely anybody in the market knew about.

Leaving the comfort and security of working for a large, well-established corporation and well-known name in the media industry would be a huge step. I understood the challenges of the digital media industry and was aware of the growing demand for video advertising in Latin America specifically. Based on that, I joined the LATAM team as their first Sales Manager. At the time, we were a team of 5 people who believed passionately in the innovative solutions we were bringing to the market. I was inspired by our approach, the company culture, and I knew an exciting journey was beginning. In less than a year of operation, we made Teads (Ebuzzing at the time) the hottest video advertising company in Latin America.

Fast forward: 4 years of working at Teads and I can affirm that my journey has been more successful than I ever imagined. It has been a great entrepreneurial experience. Within 15 months of being hired, I was promoted to Account Director, 13 months later I was given the opportunity to become Sales Director for Miami, Colombia, and Central America. I have had the opportunity to start sales operations in different markets, bring on board new talent, and lead a team of 5 top notch salespeople who have been crucial in the successful growth of our market. It has been incredibly rewarding to help people who are starting a new journey at Teads.

2. What does being an emerging leader mean to you?

It is very gratifying to be recognized for my contributions at Teads. I always strive to make sure to have a positive impact on my team’s performance, professional growth, and personal development. My main responsibility as a leader is to collaborate with my team so they can reach their goals, often through innovative methods.

True leaders respect, coach, support, motivate, and understand the strengths and weaknesses of the team they lead. All of that while creating an environment that fosters teamwork, collaboration, and mutual respect.

3. What woman inspires you and why?

If I am forced to choose one, I would have to say, Julissa Arce, an author, business-woman, immigrant rights and social justice advocate. She is the co-founder and chairman of the Ascend Educational Fund, a college scholarship, and mentorship program that assists immigrant students. Julissa accomplished much of her success while being an undocumented person in the United States.

As a fellow immigrant to the U.S.A., who was also undocumented at one time, Julissa’s career serves as a reminder that my grandest dreams and goals are achievable. She is evidence that perseverance, determination, and empowerment are key drivers for success in life.

4. If you could go back and give your teenage self advice for the future, what would it be?  

Don’t be afraid to take risks. Don’t be afraid to fail. Every failure is a learning lesson and a step closer to your goals and dreams in life.

5. What is the most memorable piece of advice you ever received?

Always stay true to yourself. Think of negativity as noise and make your work speak for itself.

6.Within the next year, what do you wish to accomplish?  

In my professional life, I want to put into action a leadership development plan that will help to strengthen my team and help them master their sales skills. I want 100% of my team to successfully meet or surpass their sales goals.

In my personal life, I am working on financial planning for my future, furthering my knowledge about personal investing, and continue traveling to new places around the world.

7.What is your biggest wish/hope for the next generation of successful women?

I wish for equality of gender and career opportunities. I wish for the next generations to believe in themselves, work hard for their dreams, embrace ambition, and think and act entrepreneurially.

Facebook
Google+
Twitter
LinkedIn