Teads Launches Educational Program for Premium Latin American Brands and Advertisers

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“Teads Academy” Aims To Equip Advertising Leaders With the Best Media Buying Practices and the Latest Market Insights to Stay Ahead of the Game
 

Miami, FL November 3, 2015 – In light of the most recent success experienced in Europe, Teads, the inventors of outstream video advertising, announced today the expansion of Teads Academy in Latin America, an exclusive program aimed at educating top brands and advertisers. The online advertising ecosystem is ever-changing, with new technologies, measurement tools, trends and challenges emerging on a daily basis. Teads’ signature initiative will convene the brightest minds and equip advertisers with the latest turnkey knowledge to stay abreast of industry trends and at the vanguard of their competition.

Teads Academy will initially take the form of an intimate half-day (3 hours) workshop to train teams on best practices for a series of topics focused on online advertising. Topics and key areas can include, but are not limited to: Video Advertising, Outstream Video, Programmatic Buying, Multi-screen Consumption and Mobile Usage, Measurements and Viewability, GRP Conversions, Localized Research and Data Trends, and the Teads Platform.

Teads’ in-house industry experts will visit team offices or host workshops in a preferred location and can fully customize a number of knowledge-sharing seminars that focus on what is important to an individual brand and its team, leveraging market insights for specific verticals, including luxury, automotive, entertainment, technology, lifestyle, finance. Brands and advertisers can expect to walk away with new skills to improve the efficiency of their budgets, optimize reach and scale, and boost effectiveness of ROI.

“Due to the great success and positive market response of our signature program in Europe, we decided to open Teads Academy to our Latin American partners and brands. With 25% of time spent on television, and the rest on mobile, desktops and laptops, the lines are beginning to blur and it’s important that we are cognizant of this reality, to better prepare us in our media buying and cross-screen planning, and to help us build more effective branding strategies,” said Eric Tourtel, Senior Vice President for Teads Latin America. “Further, video continues to experience the most growth, and the biggest countries in Latin America are currently averaging 10 hours of online video viewership per month according to Digital Future in Focus LATAM 2015 with forecasted revenues of $1.8B by 2018 according to eMarketer. With time spent and media dollars projected to increase, it is imperative that advertisers arm themselves with the tools to stay ahead in the marketplace.”

As seen with Teads’ latest social initiative, Advertising Matters, Teads continues to lead the charge through community efforts that are inclusive, educational and conducive of better advertising practices that benefit advertisers, brands and users alike. Advertising Matters was launched in response to the rising adoption of ad blockers in desktop and mobile, and brought light to the importance of investing in advertising formats that respect the user experience while delivering superior branding results.

To participate in Teads Academy and learn more about Teads’ technology please contact Tatiana Johnson at tatiana.johnson@teads.tv. Space is limited as workshops are given at no cost to the advertiser on a first-come, first-served basis, and participating brands must meet program requirements.

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