Teads Named ‘Best Use of Native Advertising’ Winners at the Festival of Media Latin American Awards

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We are so excited to announce that our signature format, inRead®, was awarded GOLD for ‘Best Use of Native Advertising’ at the Festival of Media LATAM 2015 Awards last Friday, September 25th. This is the second regional recognition for Teads in less than a year since our launch in Latin America, following the Best Technology Award by Portada in June.

We are especially humbled to have been chosen amongst some of the leading advertising professionals in the industry for our work on Samsung’s Galaxy Note 4 – The Next Big Move video campaign, in partnership with Starcom. We couldn’t be more thrilled with this acknowledgement, which recognizes the innovative technology behind inRead and its effectiveness at delivering video at scale in contextually-relevant environments, allowing for optimal targeting, branding efficiencies and a respectful user experience.

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From left to right: Eric Tourtel, Isela Abarca, Karen Moreno, Ivanna Casado, Tatiana Johnson and Betrand Quesada
The annual Festival of Media LatAm takes place in Miami, FL and is one of the biggest and most exciting events for the media industry in Latin America. The three-day event culminates with an award ceremony to honor the media’s strongest leaders and brightest thinkers with the best media campaigns from across the region in the past year. We submitted our entry in August, and were then shortlisted and judged by a panel of senior industry experts. The Best Use of Native Advertising award specifically recognizes campaigns whose targeting and context are fitting, and with results that prove the level of success of the campaign implemented between June 2014 and May 2015. Check out our video award entry for a closer look at the campaign details:

 

Samsung x Teads : Festival Of Media LatAm 2015 (FOMLA) “Best Use Of Native Advertising” from Teads on Vimeo.

Teads’ technology allows publishers to better monetize from video by creating additional inventory that sits outside the video stream, a format known as Outstream. Teads’ signature format, inRead®, represents a complete break away from traditional video advertising. It does not force users to watch the video as it places ads within the editorial content of premium publisher sites, starting and stopping only when a minimum of 50% of the player is in view and as the user scrolls through the article they are already engaged in.

By sitting outside of the video player, Outstream solves the industry’s biggest issues regarding lack of viewability and limited access to premium video content. It is skippable from the start, user friendly and non-intrusive, guaranteeing a more positive and seamless user experience.

Teads is proud to service our formats to the world’s leading publishers including Forbes, Terra, Clarin, Excelsior and O Globo. Although we have always believed in the effectiveness of our innovative offering to digital advertising, it was an honor to have been recognized by the leaders of the media and advertising industry in Latin America. We cannot wait to see what 2016 has in store!

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