The BBC has partnered with video advertising firm Teads to power up the video ad monetisation of BBC.com.
International visitors to BBC.com, the global and commercially-funded news platform, will be served ads through Teads’ outstream platform. It boasts a reported 95 million unique monthly users.
Teads said the BBC can now scale its video inventory and increase its revenue through its content which includes international news, in-depth analysis and features.
Emily Brewer, UK head of publishing at Teads, said: “We are proud to be working with one of the world’s most prestigious media brands and look forward to providing outstream advertising to global audiences on BBC.com.”
This article is outside the Teads Blog.