EBUZZING and TEADS merge with an eye to join the NASDAQ in 2015

teads-press

• Ebuzzing and Teads group to generate $100 million turnover in 2014

• Going public on the NASDAQ in 2015

• Both entities to remain independent

• Pierre Chappaz named the President and CEO of the group, Loic Soubeyrand
remains Teads CEO and Bertrand Quesada becomes Ebuzzing CEO

• Pascal Gauthier, former COO of Criteo and Anthony Rhind, former co-CEO of
Havas Digital join Ebuzzing and Teads board

London, 25th March 2014: Ebuzzing, one of the world’s fastest growing providers of technologydriven
video advertising solutions and Teads, a video ad management supply side platform (SSP)
used by hundreds of renowned publishers and networks, announced today the formation of the
“Ebuzzing and Teads” group, creating a global leader in video advertising.

Capitalizing on the complementary nature of their positioning, the Ebuzzing and Teads group now
covers a large percentage of the online video advertising eco-system, and are thus well placed to
deliver comprehensive and integrated solutions for advertisers and publishers. The group has
over 300 employees based across 10 countries*, including an R&D team of more than one
hundred engineers based in France. Its strength lies in its capability and capacity to constantly
develop innovative solutions, with the aim of creating more value for its clients. The group’s
turnover reached $70 million in 2013, and will exceed $100 million in 2014**.

‘Outstream’ video advertising formats to promote sector growth
With the gradual transition of advertising budgets from TV to online, video has become the fastest
growing advertising sector. In 2013, online video advertising spend reached $5 billion, and is
expected to exceed $8 billion in 2015***. However potential growth has been restricted due to a
lack of quality video editorial content, monetizable by inStream video ads, where video
advertising is played before a user is able to access video content.

With this in mind, three years ago both Ebuzzing and Teads simultaneously developed new video
advertising formats called Outstream. Outsream is video advertising that sits outside of the video
stream and instead is placed within any other type of content. For example, the video content can
now be placed between two paragraphs of an article, between two images of a slideshow or in a
newsfeed of a social network.

The merger of the two companies will reinforce their global leadership in the video advertising
industry.

Teads, the archetypal video SSP programmatic platform
Teads creates and operates several private marketplaces for its publishers (called “VPX”: Video
Private Exchange) on which each publisher can manage the monetization of its video ad
inventory in a programmatic or traditional way. Already used by renowned international media
groups****, Teads is currently the only existing platform managing and optimizing both Instream
and OutStream video ad inventory from a single interface.

Loïc Soubeyrand, co-founder and CEO of Teads, explains: “Our SSP video ad platform brings an
unprecedented value offering to our prestigious clients globally who can now monetize all types
of content with video advertising. Our plan is to double our R&D staff by the end of 2015 to further
increase our technological lead and bring additional major innovations to the market as we have
always done.”

Going public on the NASDAQ in 2015
The projected growth for 2014, which will boost Ebuzzing and Teads’ combined turnover to over
$100 million, means the group is planning on going public on the NASDAQ in 2015. The partner
banks will soon be selected for the purpose of this operation.

Pierre Chappaz, President and CEO of the Ebuzzing and Teads group, and Loïc Soubeyrand
stated: “We respect each other immensely and the complementary nature of our business
models, together with the consolidation of the video advertising market and the desire to create a
powerful group at international level naturally brought us together to make this merger happen.
This is the beginning of an incredible journey which will benefit our clients, teams and
shareholders.”

Pascal Gauthier, former COO of Criteo, enters the board
The group’s board of directors will welcome Pascal Gauthier, formerly COO of Criteo, as well as
Anthony Rhind, formerly co-CEO of Havas Digital. Pierre Chappaz, comments: “I’m delighted to
be working alongside Pascal again. Since our Kelkoo days, where he had already demonstrated
outstanding skill, we have always had a great relationship and I am looking forward to benefiting
from his unrivalled experience gained while leading Criteo operations and building the turnover
from €2 million to €400 million in just a few years.” Teads’ investors, Partech Ventures and Elaia
Partners will also join the board. Marie Ekeland from Elaia Partner, a fund that invested in Criteo
in its early stages declares: “The ambition of Ebuzzing and Teads group is to quickly become the
Criteo of video. The group has everything required to succeed”.

EBUZZING
Created in 2007 by Bertrand Quesada and Pierre Chappaz, Ebuzzing is the world leader of
Outstream video advertising distribution. Ebuzzing’s main investors are Lightspeed Ventures,
Gimv, TF1 and Pierre Chappaz. It has received a total investment of $47 million.

TEADS
Created in 2011 by Loïc Soubeyrand, Loïc Jaures and Olivier Reynaud, Teads is the most
advanced SSP video platform to manage and optimize all video inventories of renowned online
publishers. The company recently raised $5.5 million from Elaia Partners and Partech Ventures
funds.

*USA, UK, France, Germany, Italy, Spain, Switzerland, Luxembourg, Mexico and Korea
** proforma numbers
*** US and Europe, source: Cap Gemini Forester Research
****Reuters, Forbes, Le Monde, Le Figaro, Nikkei, El Mundo, La Stampa, La Repubblica, Ô
Globo etc.

For more information please contact:

Lauren Bigland, Ebuzzing marketing manager UK:
e: lauren.bigland@ebuzzing.com , p: 00 44 207 467 8648

Ben Titchmarsh, Propeller PR:
E: ben.titchmarsh@propellergroup.com , p: 00 44 203 301 5349

> Download the press release

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